According to recent data
, shopping for insurance is not something that Americans enjoy doing. This is because the process as it stands today is confusing, time-consuming, and lacks transparency. Customers naturally want to get the best deal. So when it comes to insurance, they want a combination of the best coverage and price.
The end result is that we have two opposing needs smashing into each other and the consequent wreckage is what we call shopping for insurance.
Here's usually how it works. A potential customer needs insurance, so they search the web for the type of insurance they want. They are immediately hit with dozens of advertisements all touting to be the best of the best, but with none of them offering any concrete prices upfront.