Before making any type of purchase, most consumers today check online reviews. Ideally, reviews can allow for unbiased opinions on products so that we can make more accurate buying decisions.
However, a disturbing trend has appeared wherein false reviews are purchased and posted all over the Internet in an attempt to mislead the customers. In an industry that is particularly sensitive to personal reviews such as the personal and home health care industry, the presence of false or misleading reviews can be tragic.
According to an article
published in Forbes last year, major retailer Amazon.com frequently suffers from false or sponsored reviews that are not from actual customers.
While Amazon's business domain is different from that of the home healthcare industry, it is still indicative of the fact that even the most prominent players can suffer from this type of fraud.