Using Bitclave Active Search Ecosystem (BASE), buyers can selectively provide information about themselves that can attract potentially matched offers. Companies can get access to the customer's data (that they chose to willingly share) in an anonymous and encrypted way. This makes the whole process much easier and faster. The BASE reward system can potentially stimulate users to share as much of their personal data as possible.
As a result, dealerships get people that are interested in purchasing a car, and users get advertisements that match what they are looking for. It's a win-win strategy. Most importantly, it can substantially decrease expenses for businesses looking to reach new customers.