There are plenty of homeowners insurance providers, but some of them are more successful than others. Various factors influence a client's decision, and these companies know how to sway them into buying their services.
It's evident to marketers that customers value companies catering to their specific needs and situations. With the help of modern technological solutions, it is possible to achieve it on a massive scale.
For just one example, like every other major insurance provider, State Farm has an online quote tool. Detailed instructions about all the aspects of one's home includes floor plans, insurance history, specifics of home construction, even the amount of corners in a home's framing. One needs to be prepared to spend a substantial amount of time on this though, which may be a downside if a customer doesn't choose to use their services. Another interesting point is that State Farm has a range of discounts for various specific cases, which positively affects decision-making.