What Are the Best Practices of Home Insurance Provider Websites?

In today's constantly shifting market, what are the big insurance players doing to keep their websites on top?
A Personalized Approach
There are plenty of homeowners insurance providers, but some of them are more successful than others. Various factors influence a client's decision, and these companies know how to sway them into buying their services.

It's evident to marketers that customers value companies catering to their specific needs and situations. With the help of modern technological solutions, it is possible to achieve it on a massive scale.

For just one example, like every other major insurance provider, State Farm has an online quote tool. Detailed instructions about all the aspects of one's home includes floor plans, insurance history, specifics of home construction, even the amount of corners in a home's framing. One needs to be prepared to spend a substantial amount of time on this though, which may be a downside if a customer doesn't choose to use their services. Another interesting point is that State Farm has a range of discounts for various specific cases, which positively affects decision-making.

Content as a Part of Service
Another thing that State Farm has is a blog with information a homeowner will find useful - from fire prevention to house shopping.

Giving customers free information, wrapped in a convenient UX (user experience) is definitely a must. Amica, for instance, lacks such resources, as its site only has basic information on policies and discounts. Their customer service, however, is what compensates for the need of a personalized approach.

The same situation can be seen with MetLife. Their comparatively poor website is far from what an online shopper would prefer using. Users can only get information from the contact bar, and the FAQ is limited to just seven questions.
Shopping Pleasure
Definitely, a winner in making online home insurance shopping enjoyable is Allstate. With their abundant tools for finding the most suitable policy - it has a library with infographics, videos, a tool with a street view of your home and potential risks, and the most common claims tool for a specific zip code. Such an impressive list of individualized resources means a world to someone who is looking for home insurance.

Surely, best practices today means an investment in technology. But it certainly pays-off if you consider the role of online shopping and its future potential. That's especially true in the insurance industry.