These days, basically every business has some online interface that serves as a conduit for sensitive customer information. As the knowledge of the risks inherent in cyber become more widely known, companies will be pressured by users to make sure their data is secure. Plus, high profile breaches and hacks in the news raise the financial stakes for business owners.
Where will those business owners go to answer their queries about how to protect themselves and their users? The answer is obvious: the web. As you connect with users via BASE (the blockchain-based way to find practical, warm leads), you need to get a sense of your potential client's prior knowledge about cyber risks, current protection measures and cyber insurance. This is an essential early time, before talking policies, to get to know a potential client's needs and their cyber vulnerabilities.