According to Automotive Buyer Influence Study
, 66% of new car buyers and 81% of used car buyers use third party sites to purchase a car. Customers see them as more useful than any other sources, including dealer and manufacturer websites, as well as search engines. This means that they are not coming to the dealer directly in most cases - a sign that there is room for improvement of marketing strategies for dealers.
To make a well-built platform for users to get interested in your services you'll have to invest substantial amounts of your marketing budget on content production and an online shopping system to produce warm leads.
Third party sites have well developed systems that undoubtedly cost them greatly. Building your own platform will probably be just as costly, as putting together large amounts of content and advanced IT solutions, producing excellent marketing content and investing into professional software is increasingly expensive. Is there a different, and more importantly, better way to approach this?